Go to Filemaker.com to access the new Bento template exchange. Filemaker has added several new templates that they have developed and there are now a handful of user developed templates as well. I suspect this repository will grow over time and provide some great ideas for use cases.
Once you download a template, you can tweak it to meet your needs (using the Bento desktop application [Macs only]) and then sync it to your iPhone. Again, making the iPhone a very good data capture device for the data centric world!